Mobivity 2.0 gives you the flexibility to control all aspects of your account including the ability to add or cancel keywords. 

Adding New Keywords

If you want to add a new keyword for a new mobile marketing promotion or messaging campaign, login into the Mobivity 2.0 Dashboard.  On the right hand side of the dashboard, you’ll find the option Register new Keyword below the Account Info:

Enter the keyword of your choice, for example SPRING, and click Go. The system will check to see if it’s available. A pop up message box will appear indicating its’ availability, and if you’d like to add the keyword to your account, click Register (additional charges may apply – check with your account representative if you have any questions):

 Cancelling a Keyword

Once you’ve finished with a promotion and no longer need a keyword to be active, it’s just as easy to remove it from your account. From the dashboard, scroll down to the Keywords table and click on the keyword you’d like to cancel.  This will take you to the Keyword Details page for that keyword.

The Keyword Detail Page gives you complete control for that keyword. The Keyword Actions menu will allow you to do so.  Click on the arrow to view the drop down menu of Keyword Actions available,  highlight Cancel the Keyword option and click. 

The pop up box will ask you to confirm the cancellation.  Keep in mind that you’ll lose all lists and associated data. To confirm, click the arrow to change the option “Yes, I’m sure” and click GO to complete the process.

To check out Mobivity 2.0, go to your current Mobivity dashboard at http://cpanel.mobivity.com/, click on the link above the login and use your current username and password to login into the new version.  All of your current keywords and data will be available to you in the new version.

As always, we welcome your input,  use the support link to send us your thoughts, comments or questions.  I’ll be giving you more details on Mobivity 2.0’s features in coming blog posts.

When you upgrade your free trial to a paid subscription, you’ll have full access to the Mobivity 2.0 platform, the most powerful and easy to use mobile marketing platform available. Upgrading is easy, it takes just minutes and then you can instantly set up your keyword, and begin your SMS messaging promotions including mobile messaging, couponing, contests and voting.

To get your mobile marketing program started, click Upgrade Free Trial found on the far right on the main menu bar:

There are a variety of pricing plans available to fit the needs of any size business, starting at just $79.00 for 500 messages per month. To upgrade your free trial, select plan that best fits your objectives and click on the Upgrade button next to that plan:

Once you’ve selected your plan, you’ll be prompted to enter your billing information and you are ready to start. If you have any questions on your subscription plan, billing or how the message credits work each month, use the support form or contact information provided on our website. 

If you signed up for your free trial in Mobivity 1.0 at http://cpanel.mobivity.com/default.aspx, and want to upgrade, click on the link for Mobivity 2.0 on the login page or go directly to (http://dashboard.mobivity.com/Default.aspx) and use your current credentials. All of your information has been transferred to the new version.

In the new version of our platform, Mobivity 2.0, we’ve made it easier than ever to communicate with your customers, prospects or members of your organization. The new dashboard now includes the QuickBlast, a great marketing tool that gives you the ability to instantly send out a blasts to any of your lists.

With QuickBlast it’s fast and easy to send out mobile coupons, messages and updates.  The feature is found on the right hand side of the dashboard (under the Account Info and Register New Keyword). To send a QuickBlast, you first have to select the subscriber list, click on the arrow to view the drop down list of your subscribers and keywords.  To choose a list, arrow down, highlight the list of your choice and click to select it. 

Once you’ve selected the list, the QuickBlast wizard will pop up on the screen. In just seconds, you can schedule the date and time of the blast, and enter the text. If you want the QuickBlast to go out immediately, don’t change the date or time.  If you want to schedule the message to go out later in the week or month, use the date and time drop downs to set your preferences. Once you’re you’re happy with your selections, click Send.

To view a detailed list of all of your QuickBlasts, click on SMS Blasts from the main menu bar. Any blue text in the table is clickable and allows you to see the details for that individual QuickBlast.

If you scheduled and QuickBlast and want to hold or cancel that blast, click on the Blast ID from the table on the SMS Blasts screen.  You can then select the Hold Blast or Cancel Blast option in the Blast Status section.

To check out Mobivity 2.0, go to your current Mobivity dashboard at  http://cpanel.mobivity.com/, click on the link above the login and use your current username and password to login into the new version.  As always, we welcome your comments,  use the support link to send us your thoughts, comments or questions.  I’ll be giving you more details on the new features in coming blog posts.

In my post last week about the Mobivity 2.0 Beta, I promised more detailed information on the new features.

The Mobivity 2.0 dashboard provides you the ability to instantly see charting and reporting for your keywords.  When you login into the dashboard the date range is automatically set to the current month.  In the Overview area, you’ll see charting for the top performing keywords and the Keywords data table gives you all of the statistics for your keywords. (there’s no data in the screen shot below because the date is set to today, which is the first of the month and no blasts have been sent for the month yet.)

To change the date range, click on the arrow next to the date range  in the upper right hand corner and select the time period of your choice. You can either use one of the preset selections or set a custom date range.

Once you’ve changed the date range, all of the data on the dashboard will refresh to that time period. In the screen shot below, you’ll notice that the the charting in the Overview now shows you the top 5 highest performing keywords and the data in the Keywords table has been refreshed as well for the custom range that I set to 12/01/2009 through 3/1/2009:

To check out the Mobivity 2.0 Beta, see my blog post (2/24/10) or go to your current Mobivity dashboard at  http://cpanel.mobivity.com/, click on the link above the login and use your current username and password to login into the new version.  As always, we welcome your comments and you can use the support link to send us your thoughts, comments or questions.  I’ll be giving you more details on the new features in coming blog posts.

We are very excited to announce that connectivity to Metro PCS and Cricket Wireless will soon be offered to Mobivity customers . It has been a long time coming, and we have finally been given the opportunity to work with both carriers. We hope to have them up and running in the next few weeks. Stay tuned….

We are in the final days of the Beta version of Mobivity 2.0 and we plan to go into production shortly.  You can try out the Beta version of 2.0 directly from the login screen of the current version of Mobivity (http://cpanel.mobivity.com/).

Just click on the link for http://dashboard.mobivity.com and use your current login credentials.  All of your information from Mobivity 1.0 will be available to you in the new dashboard. 

The new dashboard puts all of 2.0’s features and functions at your fingertips, plus provides detailed reporting and analytics.  Use the support form to send us any feedback, questions or comments – we welcome your input. I’ll be posting more on detailed information specific features in the coming days, so stay tuned for more information about the new version.

Fierce Wireless today reported that mobile shopping will grow to over 100 billion dollars in the next few years – that’s a staggering amount, but low in comparison to other countries and regions, such as Japan and Europe. 

The mobile commerce market will grow to $119 billion in 2015, representing 8 percent of the total e-commerce market, according to a new report from ABI Research. Mobile shopping will grow from $396 million in 2008 to $1.2 billion in 2009 in the United States alone, ABI forecasts.

You can read the full article here. Now is the time for all businesses to think about what you can do to take advantage of this trend. In the future, everyone will have a smartphone and expect that they can purchase your goods and services via their mobile phone.

Another good study and data points to use when considering adding mobile marketing and or the the use of mobile marketing software and technology into your marketing plans.

According to Joy Cicman Liuzzo, director of marketing and mobile research at InsightExpress:

“Far from being a one-trick pony, mobile is effective in rich environments like mobile video, minimal environments like SMS and the area in between covered by mobile display,” she said. “Add to this the findings that all verticals are seeing mobile impacts greater than online campaigns and the arguments for not adding mobile to a media plan fall away.”

Read the full article here.

Mobile Marketing Watch published a story on a report by Portio Research that again validates the continued increase in the use of mobile marketing technology. Whether to send coupons or alerts to communicate with prospects, customers, or members of an organization; mobile users are opting into these programs to receive this information at a “staggering rate”, according to the report.

Highlights from the story:

The report, focusing on the overall mobile messaging industry worldwide, indicates that in 2009 alone, the industry generated a healthy $150 billion in revenue, with a projected $233 billion by 2014.  The sheer reach of the technology is staggering, and has no signs of slowing down.  Due to SMS being a nearly ubiquitous feature on all cell phones produced and in use today, the technology has become the epitome of mainstream mainly because it’s cheap, convenient, easy to use, discreet and universally acceptable the world over.  In 2009, the report suggests, worldwide SMS traffic topped 5 trillion messages, and that figure is set to exceed 10 trillion in 2013.

Read the full story here.

NBC is taking full advantage of mobile software technology for the Winter Olympics beginning on February 12, 2010.  They’ve set up a whole system using mobile alerts that allows you to be alerted by TV schedules, your favorite sport, athlete, medal counts and more. Just select “Mobile, Alerts, Shop & More” from the home page navigation bar and select Mobile from the drop down menu, or click here to see the full menu of options available for the information that can be sent to you via mobile.   

This is a great way to keep up with all of the events and happenings on the go. Good luck to all of the athletes and let’s hope America brings home a ton of gold medals!