http://blog.mobivity.com/?p=313 Mon, 30 Aug 2010 10:22:35 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.mobivity.com/?p=313&cpage=1#comment-46320 Keri Allred Tue, 24 Nov 2009 05:24:13 +0000 http://blog.mobivity.com/?p=313#comment-46320 I agree that clarity is needed. Probably most of these stats are stemming from SPAM sent by companies and marketers who don't understand the true purpose behind sms marketing. When used correctly, consumers are actually asking companies to market to them; whereas companies who get a list of numbers and start sending bulk sms texts to consumers completely miss the boat. When used properly, again, it's a great tool. Clarity further needs to be given on the differences like you said. Advertisements are different and should be viewed as such. I agree that clarity is needed. Probably most of these stats are stemming from SPAM sent by companies and marketers who don’t understand the true purpose behind sms marketing. When used correctly, consumers are actually asking companies to market to them; whereas companies who get a list of numbers and start sending bulk sms texts to consumers completely miss the boat. When used properly, again, it’s a great tool. Clarity further needs to be given on the differences like you said. Advertisements are different and should be viewed as such.

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