The Mobivity reseller program allows you to setup and run your own mobile marketing company, under your brand name and pricing plans. You no longer have to spend thousands of dollars up front for setup and over a thousand each month to be in the mobile marketing business. Our program is cost effective and with our easy setup, you can be up and running in as little as forty-eight hours with no long term contracts or commitments.

The Mobivity Reseller Program offers you:

– Affordable plans that produce ROI quickly
– A branded, multiuser platform that tracks all of your account metrics and analytics
– Flexibility to assign  keywords and your message credits to your clients as needed
– Access to a dedicated account manager to help you every step of the way
– For those wishing to develop custom applications, use our API to include our transactions

Now is the time to get into the game.  Mobile phone usage is predicted to overtake the desktop in the next few years – don’t be on the sidelines as your competitors are adding mobile marketing to their slate of services. 

Check out our service with a free trial, then contact our sales office at 1-888-808-6274, or email us for reseller pricing and more info at sales@mobivity.com.

What a difference a year makes. The newly released CTIA–The Wireless Association® Semi-Annual Wireless Industry survey confirms the continuing and increasing use of text messages and MMS. Highlights of the survey include:

According to the survey, text messaging continues to be enormously popular, with more than 822 billion text messages sent and received on carriers’ networks during the last half of 2009—amounting to almost 5 billion messages per day at the end of the year.  During the 2009 calendar year, there were more than 1.5 trillion text messages reported on carriers’ networks.  Wireless subscribers are also sending more pictures and other multimedia messages with their mobile devices—more than 24.2 billion MMS messages were reported for the last half of 2009. That’s more than double the number from the previous year, when only 9.3 billion were reported for the last half of 2008.

You can read the full press release here: http://www.ctia.org/media/press/body.cfm/prid/1936

The Mobivity 2.0 trial is a great way for you to use our software and learn how it works before you sign up for your subscription. 

Our trial package is fully functional and allows you to access all of the features of the software. You’ll be able to work with all of the SMS marketing modules such as mobile coupons, quick blast messages, contests or voting campaigns.

During the trial period, your cell phone is the only phone that can receive messages from our system. This is done to protect our business and ensure a high quality of service for our subscribers. With that said, you’ll get 25 free message credits each month so that you can test the system and demonstrate the service to your prospects.

Once you’ve tried out the system and you’re ready to sign up, you can log into the dashboard at http://dashboard.mobivity.com/Login.aspx and select Upgrade Free Trial on the navigation bar.  You can find more information in the blog post: Mobivity 2.0 Feature of the Day – Easily Upgrade your Free Trial.

You can also Take a Tour of the system from our website.

Mobivity 2.0 makes it easy for you to setup and configure the behavior of a keyword for incoming messages.  Our system allows you to automatically respond to any new subscriber with a thank you message, mobile coupon or any text of your choice. 

Selecting the Keyword

After you login, the Mobivity 2.0 Dashboard displays your account information. At the bottom of the screen you’ll find the Keywords grid. To configure the auto responder for a specific keyword, click on the desired keyword in the grid, e.g. “Yellowdog”.

Keyword Details Page

After you select the keyword, you’ll be taken to the Keyword Details page. On this page, you’ll find a variety of options.  In this post, we’ll focus solely on the auto response to incoming messages – I’ll go into more details on the other features in a later post.

On the bottom left, you’ll see the Keyword Response Handler option. To add an auto response, click Change.

It takes just seconds  — enter your text in the box (up to 140 characters) and click Save.

To check out Mobivity 2.0, go to your current Mobivity dashboard at http://cpanel.mobivity.com/, click on the link above the login boxes and enter your current username and password to sign in.  All of your current keywords and data will be available to you in the new version.

As always, we welcome your input,  use the support link to send us your thoughts, comments or questions.  I’ll be giving you more details on the new features in coming blog posts.

I found this great report on the Mobile Marketing Association’s website where Kodak discusses their best practices for mobile marketing campaigns. It contains really useful information, and whether you’re beginner or at an advanced level  –  it’s well worth the read.

I recently heard that a major mobile marketing service, Clickatell inexplicably went down for over a week without any notice to their customers or response to their clients’ inquiries.  I am not privy to the reason for the problem, but I thought it may be a teachable moment and   perhaps a cautionary tale about understanding and abiding by mobile marketing best practices. In addition to the Kodak report, you can also view the MMA’s Guide to Best Practices for a refresher.

At Mobivity, we take the utmost care to ensure that our clients follow best practices, and that we build the proper safeguards into our technology and on-demand platform. We do not allow anyone to send out a mobile marketing campaign without having an opt in process for the recipients, we do not allow spam, pornography and vet our clients to the best of our ability. We do so because if one client abuses our shared short code, it could ultimately affect all of our clients.

As a reminder to anyone who no longer wants to use a shared short code Mobivity offers a great dedicated short code program starting at only $999 a month. Please contact gladen@mobivity.com to learn more.

If you have any questions or comments about Mobile Marketing best practices, please let us know at support@mobivity.com.

Mobivity 2.0 gives you the flexibility to control all aspects of your account including the ability to add or cancel keywords. 

Adding New Keywords

If you want to add a new keyword for a new mobile marketing promotion or messaging campaign, login into the Mobivity 2.0 Dashboard.  On the right hand side of the dashboard, you’ll find the option Register new Keyword below the Account Info:

Enter the keyword of your choice, for example SPRING, and click Go. The system will check to see if it’s available. A pop up message box will appear indicating its’ availability, and if you’d like to add the keyword to your account, click Register (additional charges may apply – check with your account representative if you have any questions):

 Cancelling a Keyword

Once you’ve finished with a promotion and no longer need a keyword to be active, it’s just as easy to remove it from your account. From the dashboard, scroll down to the Keywords table and click on the keyword you’d like to cancel.  This will take you to the Keyword Details page for that keyword.

The Keyword Detail Page gives you complete control for that keyword. The Keyword Actions menu will allow you to do so.  Click on the arrow to view the drop down menu of Keyword Actions available,  highlight Cancel the Keyword option and click. 

The pop up box will ask you to confirm the cancellation.  Keep in mind that you’ll lose all lists and associated data. To confirm, click the arrow to change the option “Yes, I’m sure” and click GO to complete the process.

To check out Mobivity 2.0, go to your current Mobivity dashboard at http://cpanel.mobivity.com/, click on the link above the login and use your current username and password to login into the new version.  All of your current keywords and data will be available to you in the new version.

As always, we welcome your input,  use the support link to send us your thoughts, comments or questions.  I’ll be giving you more details on Mobivity 2.0’s features in coming blog posts.

When you upgrade your free trial to a paid subscription, you’ll have full access to the Mobivity 2.0 platform, the most powerful and easy to use mobile marketing platform available. Upgrading is easy, it takes just minutes and then you can instantly set up your keyword, and begin your SMS messaging promotions including mobile messaging, couponing, contests and voting.

To get your mobile marketing program started, click Upgrade Free Trial found on the far right on the main menu bar:

There are a variety of pricing plans available to fit the needs of any size business, starting at just $79.00 for 500 messages per month. To upgrade your free trial, select plan that best fits your objectives and click on the Upgrade button next to that plan:

Once you’ve selected your plan, you’ll be prompted to enter your billing information and you are ready to start. If you have any questions on your subscription plan, billing or how the message credits work each month, use the support form or contact information provided on our website. 

If you signed up for your free trial in Mobivity 1.0 at http://cpanel.mobivity.com/default.aspx, and want to upgrade, click on the link for Mobivity 2.0 on the login page or go directly to (http://dashboard.mobivity.com/Default.aspx) and use your current credentials. All of your information has been transferred to the new version.

In the new version of our platform, Mobivity 2.0, we’ve made it easier than ever to communicate with your customers, prospects or members of your organization. The new dashboard now includes the QuickBlast, a great marketing tool that gives you the ability to instantly send out a blasts to any of your lists.

With QuickBlast it’s fast and easy to send out mobile coupons, messages and updates.  The feature is found on the right hand side of the dashboard (under the Account Info and Register New Keyword). To send a QuickBlast, you first have to select the subscriber list, click on the arrow to view the drop down list of your subscribers and keywords.  To choose a list, arrow down, highlight the list of your choice and click to select it. 

Once you’ve selected the list, the QuickBlast wizard will pop up on the screen. In just seconds, you can schedule the date and time of the blast, and enter the text. If you want the QuickBlast to go out immediately, don’t change the date or time.  If you want to schedule the message to go out later in the week or month, use the date and time drop downs to set your preferences. Once you’re you’re happy with your selections, click Send.

To view a detailed list of all of your QuickBlasts, click on SMS Blasts from the main menu bar. Any blue text in the table is clickable and allows you to see the details for that individual QuickBlast.

If you scheduled and QuickBlast and want to hold or cancel that blast, click on the Blast ID from the table on the SMS Blasts screen.  You can then select the Hold Blast or Cancel Blast option in the Blast Status section.

To check out Mobivity 2.0, go to your current Mobivity dashboard at  http://cpanel.mobivity.com/, click on the link above the login and use your current username and password to login into the new version.  As always, we welcome your comments,  use the support link to send us your thoughts, comments or questions.  I’ll be giving you more details on the new features in coming blog posts.

In my post last week about the Mobivity 2.0 Beta, I promised more detailed information on the new features.

The Mobivity 2.0 dashboard provides you the ability to instantly see charting and reporting for your keywords.  When you login into the dashboard the date range is automatically set to the current month.  In the Overview area, you’ll see charting for the top performing keywords and the Keywords data table gives you all of the statistics for your keywords. (there’s no data in the screen shot below because the date is set to today, which is the first of the month and no blasts have been sent for the month yet.)

To change the date range, click on the arrow next to the date range  in the upper right hand corner and select the time period of your choice. You can either use one of the preset selections or set a custom date range.

Once you’ve changed the date range, all of the data on the dashboard will refresh to that time period. In the screen shot below, you’ll notice that the the charting in the Overview now shows you the top 5 highest performing keywords and the data in the Keywords table has been refreshed as well for the custom range that I set to 12/01/2009 through 3/1/2009:

To check out the Mobivity 2.0 Beta, see my blog post (2/24/10) or go to your current Mobivity dashboard at  http://cpanel.mobivity.com/, click on the link above the login and use your current username and password to login into the new version.  As always, we welcome your comments and you can use the support link to send us your thoughts, comments or questions.  I’ll be giving you more details on the new features in coming blog posts.