Probably the most important medium for advertising in the 21st century is going to be the cell phone, not print media, not billboards. It’s just a matter of time — there are just too many of them…

This quote is from the same article I was talking about in the last post. MocoNews has a posting about it as well.  Over the last few days I have seen quite a few articles and TV broadcasts about text messaging marketing. They all seem to be saying the same thing. It’s coming, and it’s coming soon!

I was a little disappointed with a CNN report that made it sound like people would have spam sent to their cell phones. Mobile Marketing is an opt-in medium. The famous example of walking past Starbucks and getting a text message from them is not reality.

See a related posting on Fierce Mobile Content as well called “SMS Marketing no longer taboo?”

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This entry was posted on Monday, September 25th, 2006 at 7:46 pm and is filed under General. You can leave a response, or trackback from your own site.