I was just doing my daily reading of the blogs when I came across this posting on Moco.News. This is what I have been telling everyone that I talk about Mobivity to. The study was done by M:Metrics

How could it not work? It gives the user an opportunity to get more information about a product or service without having to call and speak to a salesman. How many of go to a companies web site to find out as much as we can before we have to actually speak with a person?

When you are sitting in a Diner reading a newspaper, you can simply send a text from your phone and get more information, or specific content instantly. The advertiser can now measure how many people are interested in their offering, that they would never have known about.

Print publication circulation does not tell you how many people read your ad. By making your ad interactive, you have now engaged the potential customer, and have another way of measuring your success.

And what about radio? When you have an ad, you don’t know how many are listening. But have them interact via a short code and you get a real picture of the interest of your product or service.

This was a great study, that will be very valuable in getting businesses to start putting short codes on their ads. By making your advertisiments interactive, you have created a one-to-one relationship with a potential customer that can be leveraged down the road.

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This entry was posted on Wednesday, October 4th, 2006 at 10:33 am and is filed under General. You can leave a response, or trackback from your own site.