(duplicate post from our mobile web analytics blog)

I just came across the moblastic blog where they posted about the need for mobile web analytics tools.

One of the issues they came across is tracking of mobile ad publishing.

well, we know one thing that’s badly needed for the mobile web to take off: better mobile web analytics. as “experienced” mobile web publishers, we still haven’t found analytical tools that give us consistently reliable information. there’s also a big discrepancy in the reporting stats that AdMob and Google Mobile AdSense provide for ad impressions on our site - even though we show ads from both platforms equally. please let us know if you find any good mobile analytic tools!

Sites like the moblastic mobile site are exactly what we are built for. They don’t want to install a dedicated server to get data. They want to throw a tag on the site and go.

Thanks for pointing out this need guys!

This entry was posted on Monday, January 28th, 2008 at 2:14 pm and is filed under Mobile Marketing, Mobile Web, Mobile Web Analytics. You can leave a response, or trackback from your own site.