The latest IPA/BDO Bellwether survey provides some promising info on the future of Mobile Marketing. I came across this post on Information Services Monthly that is worth a read.

Although budgets for mobile marketing fell for the eith quarter, it has slowed its decline according to this new report.

The results of the latest IPA/BDO Bellwether survey seem to confirm our report from yesterday regarding online spend – however, it reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence – 47 per cent of companies surveyed are seeing improved prospects, consistent with the economy returning to growth.

Among the companies surveyed, advertising was the only category to see an increase in spending since Q2, 2008.

Says Jim Houghton, Head of Marketing Services, BDO LLP: “It will come as a great relief to the industry that the economic pressures seem to be easing. Evidently this relief won’t be uniform, with online and sales focused marketing disciplines the strongest. After two years of dramatic decline, the industry also needs to reflect on what recovery will mean when it does finally arrive. The recession will no doubt have a long-term impact on marketing agencies but with intense competition and continued constrained budgets, companies will have to drive both brand and sales. Well targeted marketing spend will be key to achieving this objective.”

Says Rory Sutherland, IPA President, Vice- Chairman, Ogilvy Group UK: “Although marketing spend is still falling this latest Bellwether is an encouraging sign that budget cutting is slowing. Whilst companies are still understandably wary the report reveals a strong rise in business confidence and the suggestion that GDP may well have risen in Q3. It will be interesting to see whether the rise in internet spend will presage an upturn in other categories.”

Sounds promising. We have definitely seen an increase in spending and agencies that have signed up to use Mobivity, and believe it will only grow from here.

This entry was posted on Wednesday, October 14th, 2009 at 10:51 am and is filed under Mobile Marketing, Mobile Advertising. You can leave a response, or trackback from your own site.