Well, the largest mall is the United states totally gets it.  We here at Mobivity have discussed a number of times on this blog the power of Mobile coupons, and it appears the Mall of America may have been reading.

Mobile Marketing Magazine reports that the shopping center with some 500 stores is now offering shoppers the ability to receive in-store discounts for that day while in the mall. All shoppers have to do is send a text message to a number displayed above the entrance. Anyone who opts in will only receive offers for that day until the mall closes or until they decide to text the word STOP to the short code.

I went to the web site to see how it all works. It appears by sending sending a text with MOA to the short code you receive messages from any of the stores that may wish to broadcast an offer that day.  I think the offer would be far more powerful if you could select specific coupons say "Men’s wear" or "sporting equipment". No offense but I for one do not need to know if a baby store is having a special and with 500 stores at the mall I could receive far too many offers for my liking, which would force me to opt out well before I was done shopping. They are definitely heading in the right direction, but they may need some tweaking to make it extremely successful. Let us know what you think.

This entry was posted on Tuesday, October 20th, 2009 at 9:36 am and is filed under General. You can leave a response, or trackback from your own site.