I’ve come across many success stories and case studies on mobile marketing and I thought I’d share them with you. I’ve always found this type of information helpful in my planning processes so that I can explore the successes for modeling my tactics, and they give me good ammunition for objection handling.

Fantasea – The Shedd Aquarium in Chicago used a short code to promote a new aquatic show by offering a contest where the respondents provided their email and zip code to enter.  They added the short code to all of their traditional marketing and the response via short code outpaced all of their other tactics.

British automotive retailer Mitchell Group used SMS and email marketing to drive sales up to $1.64 million in just one weekend. Using SMS helped Mitchell reduce missed service appointments by 97 percent.

Text messaging during sports events is used to reduce the number of incidents and improves security at venues by allowing fans to simply and discreetly text a short code with a keyword and a brief description of the issue and its location. Ushers, public safety personnel, first aid and event staff can then quickly and efficiently take action as needed.  It’s also used to engage attendees during the games with quizzes and giveaways.

And one of the most interesting items I came across recently is the program being run by the U.N.’s World Food Programme where they are launching a pilot program to deliver food vouchers through text messages to 1,000 Iraqi refugee families in Syria.

According to the MMA (Mobile Marketing Association) adding mobile marketing to traditional campaigns adds the connective tissue that allows marketers to better connect with their audiences as well as better measure the response to those campaigns. “We are seeing mobile as a remote control of an overall marketing or ad campaign,” says Mike Wehrs, president and CEO of the Mobile Marketing Association (MMA). “It is the central device that connects people to all of the different media.”

Because reporting is essential to understanding the success of mobile marketing, our newly launched BETA version of Mobivity 2.0 give users extensive reporting and analytics to measure response to their mobile communications as well as easy access to setting up a variety of keyword behaviors for mobile couponing, contests and voting. 

This entry was posted on Sunday, November 1st, 2009 at 10:33 pm and is filed under General. You can leave a response, or trackback from your own site.