Whether it’s for fun promotions at sports games, bars and festivals, or a professional speaking engagement, using SMS voting gets your audience engaged and makes the event interactive. 

Mobivity’s 2.0 dashboard and modular system make SMS voting promotions a breeze — both the setup and reporting are built into the software and it takes just minutes to get started.

The first step is to set up the voting campaign before you assign it to a specific keyword. After logging into Mobivity 2.0, click on Modules on the the main navigation bar and then click on SMS Voting:

After selecting the SMS Voting module, the Voting Campaign page is displayed, click on Add Voting Campaign  (upper left) to go to the setup screen.

Once on the voting campaign setup screen, you’ll be able to add the name the campaign, up to four choices and include a thank you response (I’ve included sample text below). When you’re happy with your text, click SAVE.

After you save the campaign, you’ll be taken to the list of all the campaigns you’ve created. You can click on any of the titles to edit, view results or change the name of the campaign from this screen.  If you are satisfied with the campaign you set up, click Dashboard on the main navigation bar to assign the voting campaign to a keyword.

To assign the campaign to a keyword, from the dashboard, scroll to the keywords area at the bottom and click on the desired keyword.

After selecting the keyword, you’ll see the Keyword Detail screen which displays all the data for that keyword and allows you to change the behavior of the keyword. 

To setup the keyword for the voting campaign, click on Change in the Keyword Response Handler section of the screen (lower left). Then use the drop down menus to select “Voting” as the response handler and then select the name of the correct voting campaign for the keyword. Click SAVE and you’re done.

If you have any questions on how to use the voting campaign function in Mobivity 2.0,  contact us at support@mobivity.com or see my earlier blog post on the topic.

This entry was posted on Tuesday, May 25th, 2010 at 2:12 pm and is filed under Mobile Marketing, News. You can leave a response, or trackback from your own site.