The 2010 United States midterm elections will be held on Tuesday, November 2, 2010. All 435 seats in the United States House of Representatives and 36 of the 100 seats in the United States Senate will be contested in this election along with 38 state and territorial governorships, many state legislatures, four territorial legislatures and numerous state and local races.

Right now, there are various primary elections in progress as a precursor to the November elections. More and more, text messaging is becoming an integral component of the campaigns. 

Even the politicos know that mobile technology is a great campaign tool to update their supporters on rallies or appearances because it will  likely be opened and read by the recipient.  Don’t forget that 97% of mobile phone users open and read text messages after receipt and most of them do it within the first five minutes!

Carly Fiorina is a Republican candidate for the United State Senate in California. Visit her site at http://carlyforca.com/.

Roy Barnes, a democratic candidate running for Govener of Georgia in the upcoming primaries, uses text messaging in his television advertising. You can find the commercial at his site: www.Roy2010.com.

Many states are still working to completing their primaries by September, and with the general elections in November of 2010, there’s still plenty of time to pitch mobile marketing to those in the running.

This entry was posted on Thursday, July 1st, 2010 at 2:35 pm and is filed under Case Studies, Mobile Marketing, News. You can leave a response, or trackback from your own site.