Adults, age 45 to 64.

Just got this off of textually.org.  According to the mobile market research company, M:Metrics, the number of users age 45 to 64 grew about seven times as fast as kids under the age of 18.

Just yesterday we were discussing a new service that we will be launching in the next few weeks. Â There was some concern because the target market was not the typical 16 to 25 year old market. Research like this validates what I already believe. SMS in the U.S. will not just be for the younger generation. It is too convenient, and has too many possibilities to not be used.

Not a lot of 18 year olds are checking stock quotes and flight status.

Looks like 2007 will be a big year for text messaging here in the U.S.

This entry was posted on Friday, December 29th, 2006 at 5:49 pm and is filed under General. You can leave a response, or trackback from your own site.