Found via the PonderingPrimate Blog – From Reuters Fergie fans will phone it in for tickets

Verizon and Fergie are working together to provide mobile tickets for her U.S. tour. This is definitely an indication that the U.S. is finally starting to push the Mobile envelope.

By doing so, Verizon is conducting what is perhaps the biggest mobile ticketing experiment in the United States to date.

Verizon Wireless subscribers can get a ticket to Fergie’s show via any of the following mobile tie-ins: by downloading any of Fergie’s songs from the V Cast Music full-song download service or any of the new Fergie TV content on V Cast; by buying any Verizon-enabled Motorola phone; or by attending any of several planned in-store events at either Verizon Wireless or Kohl’s stores.

Verizon will then send each fan a unique barcode that will be scanned by a special reader at each venue for entry.

Political candidates for the 2008 should take note. This is how you reach the 18 to 30 crowd.

This entry was posted on Saturday, May 12th, 2007 at 9:10 am and is filed under Case Studies, Mobile Marketing. You can leave a response, or trackback from your own site.